top of page
  • Black LinkedIn Icon
  • Black Instagram Icon

Product Packaging Reimagined

Client

Location

Ask

Hydropeptide

Year

2022

Seattle, WA

Timeline

2 Weeks

Redesign current packaging to create brand consistency, aligning with the launch of sustainable packaging and new brand look & feel. Communicate brand values through packaging: inclusive, effortlessly chic, clinical but approachable. Attract new customers without alienating current customers through strategic messaging and engagement opportunities.

​

current packaging

Screen Shot 2022-06-02 at 12.37.54 PM.png

moodboard / updated color palette

Screen Shot 2022-05-18 at 10.30.31 AM.png
Screen Shot 2022-05-18 at 10.30.17 AM.png

explorations

Screen Shot 2022-06-02 at 10.54.48 AM.png
Screen Shot 2022-06-02 at 12.56.27 PM.png
Screen Shot 2022-06-02 at 10.54.58 AM.png
Screen Shot 2022-06-02 at 10.55.06 AM.png
Screen Shot 2022-06-02 at 10.55.13 AM.png
Screen Shot 2022-06-02 at 10.55.27 AM.png

final concepts

Screen Shot 2022-06-02 at 10.56.02 AM.png

Results

Based on the above concepts pitched to client, we won the work to explore the full line of packaging updates and how they will come to life across the entire brand.

© 2023 by Heather Edwards.

bottom of page