top of page
  • Black LinkedIn Icon
  • Black Instagram Icon

Win with Woman Pitch: The Talk

Client

Location

Ask

SoFi

Year

2023

CA, USA

Timeline

2 weeks

Develop a platform for ongoing women’s initiatives (Get Her Money Right) and the first insight-driven activation.

 

KPIs:

  • Drive unaided awareness, reach, engagement and earned

  • Build brand trust + favorability

we were given four ways in

Screenshot 2023-05-22 at 2.34.38 PM.png

#1

Reimagine how we socialize girls around money

#1

Reimagine how we socialize girls around money

Screenshot 2023-05-24 at 10.22.26 AM.png
Screenshot 2023-05-24 at 10.24.47 AM.png

Our Idea

Let’s turn the talking taboo on its head with a video series in a humorous yet relatable way, featuring women and girls starting awkward conversations with a bait-and-switch twist that ends up discussing finances.

Screenshot 2023-05-24 at 10.51.32 AM.png

we wrote some scripts

Screenshot 2023-05-24 at 10.31.13 AM.png
Screenshot 2023-05-24 at 10.31.23 AM.png
Screenshot 2023-05-24 at 10.31.37 AM.png
Screenshot 2023-05-24 at 10.35.21 AM.png

we concepted how else this could come to life

Screenshot 2023-05-24 at 10.46.51 AM.png
Screenshot 2023-05-24 at 10.47.07 AM.png
Screenshot 2023-05-24 at 10.46.59 AM.png
Screenshot 2023-05-24 at 10.47.14 AM.png

© 2023 by Heather Edwards.

bottom of page